Facebook can help your large, medium or small business. It is commonly used to measure the success of an online advertising campaign. The percentage of times people saw your ad and performed a link click.

An advertisement geared towards curiosity clicks will result in fewer sales, percentage-wise, than an advertisement geared towards qualified clicks. Click-through rate is the percentage of impressions that resulted in a click.

The trend towards profitability, along with better tracking tools, has resulted in less interest in clickthrough rates and more interest in conversion rates.Ī high clickthrough rate does not assure a good conversion rate, and the two rates may even share an inverse relationship. Merely getting visitors to a site had value when Web site traffic was generally accepted as a measure of success. What is a good impression click-through rate Views below 1000 can have a CTR between 25 and 35 Views between 10,000 to 20,000 can have a CTR between 18. What is Click-Through Rate The click rate is the number of times a user clicks on the website. In this article, we will examine CTR and Impression together and tell their differences. The exception involves ads that display no identifiable information about the destination site in these cases the click rate equals the overall rate. The clickthrough rate, or ctr for short, is the number of times users click.

The CTR measures what percentage of people clicked on the ad to arrive at the destination site it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad.Īs such, the CTR may be seen as a measure of the immediate response to an ad, but not the overall response to an ad. It is important to distinguish what a click-through rate does and does not measure. The average number of click-throughs per hundred ad impressions, expressed as a percentage. The click-through rate describes the ratio between the number of times that a result was shown to web searchers (impressions) and the number of times that.

Impression click through rate